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The Oprah Effect (DVD)

SKU ID #105418

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The Oprah Effect DVD explores the reach of an American icon. Oprah Winfrey seems to have the golden touch with 44 million viewers each week and a big boost for any product she mentions. The effects of Oprah DVD, a CNBC documentary, takes a look at how brands catch her eye and the impact an Oprah blessing can have.

The Oprah Effect DVD takes a closer look at the influence of a woman most Americans know by first name alone. One of Time Magazine's 100 most influential people, Oprah Winfrey is a cultural and financial icon. As this Oprah DVD explains, the platform for her success is her self-titled talk show that reaches 44 million people each week. A mention on ''The Oprah Winfrey Show'' can translate into big sales for the products Oprah recommends.

The Oprah CNBC DVD original explores: How does a brand get on Oprah's show? What is the impact? What brands have been successful? CNBC's Carl Quintanilla reveals how products reach Oprah, the people behind the brands she highlights; and just how successful she makes them. In this DVD from the CNBC Store, see the explosive effects of her influence and how her impact on business is worth billions. Plus, a media coach reveals the moneymaking secrets of how to get on ''The Oprah Winfrey Show.''

Includes exclusive bonus material.

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